The Google Play Store is reaching new heights, with over 11.1 billion downloads in the first quarter of 2016. The Play Store is the place where Android users can download apps, widgets, media and more onto their smartphones and tablets.
Android is the most common mobile operating system in the world. With over 11 billion downloads in one quarter, the market is on the rise, and is a good platform for incoming developers to make and distribute apps. A report by Sensor Tower, an App Store optimization company, revealed this information.
The 20 most downloaded apps:
1. Facebook Messenger
4. Candy Crush Jelly Saga
6. Color Switch
8. Piano Tiles 2
10. YouTube Music
11. Google Photos
14. Super-Bright LED Flashlight
17. Subway Surfers
18. 360 Security
Which apps were the most popular, and why?
The list shows what sort of apps people have been gravitating toward lately. Most of these applications are either social media platforms, or games. It is interesting to note that three of the 10 most downloaded apps (Facebook, Facebook Messenger and Instagram) are owned by the same company, Facebook.
Candy Crush Jelly Saga, Color Switch and Piano Tiles 2 were some of the most popular games early in the year. Pandora, Netflix and YouTube Music are streaming applications for music, movies and videos, respectively. All of these apps are free to download, but many require subscriptions (such as Netflix) or they operate on a “freemium” model, where you can download the app for free, but may pay for additional features within the app as you go.
What does this mean?
The number of apps in the Play Store exceeds 2 million, which gives users a huge range of tools, games and social media to choose from. Typically, users gravitate toward downloading games rather than tools by a wide margin. This does not mean, however, that marketing and creating “useful” apps is not worthwhile, because monetizing these services is more of a possibility today than ever.
Understanding what has made these apps successful in the Android community is important, because it can predict future trends, dictate what sorts of content will become more useful and much more. Since Android is so common in most areas in the world, it helps to understand a global market as well.
Who is downloading these apps?
Different apps are going to be popular in different places, and among different demographics. As there are millions of apps in the Play Store, Android users have many options to choose from. Everyone has different needs, but the apps that usually are downloaded the most have an appeal for everyone, in different age groups and genders across the board.
In order to get millions of downloads, you must create an app that is well-designed, easy to use, intuitive and useful for many people. There are different ways to go about this, and some do a better job in some categories than others. Analyzing the market trends is one of the best ways to understand it and use it to your advantage.