Nowadays, in a hyper-connected world, the growing number of smartphone users goes hand in hand with an increasing number of application developers. These developers have a wide choice of platforms on which to launch their application. However, most often they choose one of the two most recognized platforms today: Apple iOS or Android OS from Google. Each platform has its advantages and disadvantages.
APPLE iOS ADVANTAGES
– Optimal visibility offered to developers in selling their application via the App Store. The application can be included later on various channels in the store, such as finding it in the category of popular applications, news, etc.
– Low registration fees and high returns: the developer can touch 70% of sales of the application.
– The team from the App store which examines the application of a developer gives a clear answer of why it was rejected to refine their mobile skills.
– More stable platform with predefined tools are explained where its resources and limitations.
APPLE iOS DISADVANTAGES
– The approval process of the application to the App Store is long and detailed: every little mistake can lead to rejection of the application
– The developer must maintain a constant visibility to be able to make good profits. But this is difficult when you see the number of applications created every day. (A problem however common to other platforms)
– Too many regulations may hinder the creativity of the developer: you are given particular, predefined tools for developing the application
– The programming language used by Apple (Objetive -C) is more complex and could be an obstacle for developers unfamiliar with this type of system.
– Apple offers an open API where developers can host their application on their website, but it is not very effective
ANDROID OS ADVANTAGES
– Easier to enter the Android market: the approval process of a mobile application is less regulated than the App Store.
– Standard and simple rules
– Versatile operating system that allows the developer to create dynamic applications for multiple purposes
– The developer is free of the editorial content of their application: they can play with the many features of their application and add new ones.
-Ability to make own customer base, which allows for sustainability
– Registration fee of only $ 25
– The Android operating system uses Java in large part, which is the common programming language used by developers, making Android development easier
– The best mobile app testing : all test tools are available , developers can debug if necessary before submitting the application to the Android market
– The freedom given to the developer about the editorial content of his application may not be beneficial, unlike the App Store which guides the developers
– Very fragmented platform that does not promote the success of inexperienced developers, since versatile side can hinder the developer who needs more time to master the various tools
– Most Android users prefer to download free applications, which pushes developers to rethink how they make money on their application (this is a problem for iOS as well, but less so)
Both platforms have advantages and disadvantages that make them difficult to decide. Developers must know their application and what they exactly want for it before making their decisions.