As you probably know, we live in a highly competitive age, in every sense of the word. Specifically, for us, we’re concerned about the mobile app market. Millions of apps exist within and across platforms, and the numbers aren’t slowing their surge.
Furthermore, the more people contribute to this sector, the more competitive the market becomes. In order to stay visible, you must not only have an innovative, interesting and appealing product, but you must also have great marketing and PR strategies, as well as a good dialogue between the customer and developers.
It’s harder than ever to stand out. Sometimes, it’s hard not to feel like you’ve exhausted all of your strategies and resources to stay afloat. Is there another method you might be able to try to market to a broader base, and to help your mobile app take off and grow?
Yes, there might be! And the answer goes by the name of “growth hacking.”
What is growth hacking?
Now, don’t get it twisted: a “hacker” is not what you might think it is. Hackers are individuals who try to find creative ways to get things done, and often this might be exploitative or harmful to others, but it’s not always the case. Hackers get a bad rep, but they’re often some of the most innovative, beneficial individuals in the tech world. In the case of growth hacking, we’re trying to figure out the best way to improve an app’s growth by increasing the number of users with minimal costs.
Sounds great, right? It’s possible for your company or applications to take advantage of some of these tactics and get great results. Combining these with good planning, and maybe some traditional marketing principles as well, might increase your chances of launching something truly successful.
How can I be a growth hacker for my mobile app?
Basically, to be a growth hacker, you have to make every decision with the concept of potential growth in mind. This means managing your finances, human resources, operations, design, marketing and even the product itself, with growth as the main focus. You want your product to be viral, to spread rapidly and to take off. A great way of achieving this is to be methodical with every decision you make.
Your app needs to be adaptable, for example. This might mean being available in multiple languages, having easy way to share and distribute content and getting people to invite others to the network of users (making this a focus can cause users to really do this, which is an effective way to build a base.)
What else can I do for my mobile app?
In addition, you need to focus on what your app really wants to accomplish. You need to make this apparent, and you need users to experience this as quickly as possible, so they can see it for themselves. You also need a concrete focus on what your app wants to do, and go after people who might be interested in it, and make a perfect solution that bridges the two.
Metrics are also key. Pay attention to who is using your app, how they’re using it, why, and for how long they’re engaging. There are so many questions that can be answered with data, as well as user feedback. Use this to fine-tune your product.
Growth hacking is a complex, wide world that provides several possibilities for those who are willing to invest in it. You might need some guidance, but some research and technique can cause your numbers to grow and cost a smaller amount than more traditional marketing methods. At least parts of it are worth a look, at the very least!