Building a mobile app sounds like a daunting task, fit only for larger companies and corporations. Maybe you feel this way, and it has prevented you from launching a mobile app of your own, or consulting someone about creating an app.
Well, it’s time to change your mindset! Apps can be successful on scales both large and small. Your small business can benefit immensely from making an app for your customers, and there are many reasons why.
What makes apps more important than ever?
A Flurry report found that Americans spend about 162 minutes on their smartphones per day, and these numbers are rising in the U.S. and as well as in other countries. With such a large amount of time dedicated to smartphone usage, it would be a shame not to take full advantage of launching a mobile app.
Most of the time, eighty-six percent of it to be exact, people spend on phones is on apps, and not web browsers. This means that although having a good, helpful website is still crucial to maintaining a good web presence, having an app is a serious advantage.
How can an app help my business?
There are many ways having an app can help you. The main reasons to make an app include providing services and connecting with your customers, setting yourself apart from other small businesses, and building a brand to further customer loyalty and satisfaction.
If you run a restaurant, market or any type of goods and services store, you can make an app that provides services for customers. You can start a rewards program that incentivizes people to come back to you, or you can provide exclusive deals or details about your services through your app.
You can even let customers do cool, useful things through your app, such as access services or read a menu, or even order things through the app. Allowing the app to send push notifications to users can also help you become more memorable to them.
What other benefits are there from an app?
An app sets you apart from the rest. Although most major chains and businesses have apps now, many small businesses have yet to explore this option. As a small business with an app, you will be ahead of the curve, and consumers will see you as innovative and forward-thinking. You’ll be able to prove yourself and do great things that other companies have yet to do, which is a huge plus.
This all comes back to building a product that people really want to use. If you have an engaging app, you are more likely to have engaged customers. People are concerned with convenience these days more than ever, and having an app that provides useful information and utilities can really cause people to use and trust your business above the rest.
This is more than just creating an extension that does advertising for your business and unleashing it onto app stores. This is about creating a tool people want to use, and allowing it to become an integral part of your business that makes you more tech-friendly and forward-thinking. Why not try making an app?